How a clogged sink led me to uncover $100,000 per year in revenue that was hidden in plain sight in my practice. (This money is sitting in your practice and you can start collecting it as soon as tomorrow.) - page 14

How to add TWO JAMMED PACKED EXTRA DAYS of hygiene recall and $200,000+ ANNUAL REVENUE. (Hint: You accomplish this by deploying one simple tweak to the way you’re currently making calls to overdue patients for their recall visit) - page 54

7 Simple Sentences Achieve 80% Acceptance of Adult Fluoride Paid Out-of-Pocket, (This “script” is  short enough to fit on a 3x5 card, clear enough that almost any hygienist could be trained to use it in 30 minutes or less, and powerful enough that you will never again hear patients ask, “Does my insurance cover it?”)  -page  18

The big secret for leveraging your time and effort and maximizing revenue. (The fact is you were never taught this secret in dental school, and it’s the key to your success. I learned the hard way that being clinically proficient doesn’t put food on the table. Here’s what to do instead.) - page  26

How I turned my dad’s dental practice around by ramping up new patient flow, improving acceptance of best-option care, enabling me to eliminate 13 of his 15, soul-sucking profit-killing PPOs. - page  20

The unbridled power of WHALYAs and how deploying even just one daily in this post-COVID world will make your patients far happier, and easily increase your annual revenue by $50,000 to as much as $100,000. (The precise strategy and script are included!) - page  30

How using my secret “Fluoride Verbal Skills” on average has increased revenue of $50,000 per year, per hygienist, for the doctors who I taught this to. (Sound impossible? Here is what Dr. Kirstin Ramsay, Frisco, TX has to say, “ In addition to the increase we’ve enjoyed from WHALYAs, thanks to Tom’s Fluoride Verbal Skills, 85% of my adult patients—sometimes even 90%--accept and pay for fluoride regularly.) - page 37

A team bonus system that really works and is simple to implement. (Dr. Allison Scott says this, “I had struggled forever trying to create an effective employee incentive structure. I tried many different bonus systems. It was Gems’ Team Bonus System 2.0 that finally nailed it. The team looks forward to payroll. There’s an attitude now of, “Great, it’s Monday again!” ) - page 48

3 "GEMS" to eliminate the stress of the hygiene recall exam... ESPECIALLY in the "NEW NORMAL" PPE INTENSE (Plus, discover the paradigm shift that will produce 8 to 15 more recall patients per week.)  - page  63

“The Bobble-Headed Dog” Theory. (When recommending expensive care in the absence of symptoms, many patients silently assume you have an ulterior/financial motive. Though untrue, this common misconception prevents them from getting the care they need. Discover the simple fix to the problem which will DECREASE your case presentation time and measurably INCREASE acceptance!) - page 57

The $100,000 per year Periodontal Gem - How to communicate with patients empathetically, effectively, and systematically,  about the need for Perio Phase I treatment. (There is a huge secret I reveal, that 99% of dentists don’t know, that makes patients, more accepting of the need for care in the absence of symptoms.) - page 46

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